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Kickstarter Marketing Strategy

January 9, 2019 in Kickstarter Marketing, Marketing

8 Ways to Maximize your Kickstarter Marketing Strategy

Kickstarter is a global crowdfunding platform that makes it relatively easy for people to raise funds for creative projects. This platform focuses on creativity and its primary goal is to bring creative projects into existence. With Kickstarter, you can create a funding campaign for a creative idea or project you want to launch.

Raising money to fund your idea is “relatively easy” because it requires more time and energy to create, maintain and manage a Kickstarter campaign. To improve your odds of raising money for your project, there are some essential tips you need to follow to get the most out of your Kickstarter project, they include:

  1. Proper research on the cost of production and market demand
  2. Get your network active
  3. Create an attractive video
  4. Ensure your rewards are simple and easy to understand
  5. Use multiple images with high quality
  6. Be active on social media
  7. Keep your supporters up to date
  8. Use press releases

 

Do your research

    1. Before you launch your campaign, ensure you have researched your project thoroughly. You can ask yourself the following questions before you initiate your campaign:

What is the cost required for the project?

This will help out with the rewards.

Can you identify the important needs of your goal?

Have it in mind that Kickstarter is all or nothing; this implies that you earn nothing if you don’t meet your funding goal. You may get nothing if your goal is too high or may not be able to fulfill commitments to buyers if your goal is too low.

How much time is needed for the campaign?

Your campaign can hold for 60 days or less. However, shorter campaigns are more successful than longer ones.

Do similar projects to what you have in mind exist?

If similar projects are up already, you should pause until their campaign is over and pick a lesson or two from their campaign. Setting a $70,000 goal for a shoe project when the highest funded shoe project secured only $50,000 may not be sensible. Similarly, your project may not be successful even if a similar project raised a lot of money.

Reach out to your personal network

Ensure you reach out to your friends and family before you launch your Kickstarter campaign. We all know someone who knows someone, getting them informed about your project can help create awareness about your idea. Ensure you have their email addresses and notify them once the campaigns begin. However, ensure not to provoke your family or friends about your project.

Create an engaging video

Your video can attract the attention your campaign requires. If your video does not create a good impression, they tend to lose interest. Ensure your video is easy to digest and describes your project effectively. Your video length should be two minutes or less. According to a report, only 40-50% of people get to see your video, and they will decide to support your project within the first minute or so. Above all, tell a nice story and have fun in the process.

Ensure your rewards are easy to understand

Ensure your rewards descriptions are brief and straight to the point. Inform people about what they will get and when they will get them. If they are to select from a list of colors, ensure you guide them on how to choose in your FAQ. Your rewards should be moderate. A campaign with 20 rewards hardly works. Instead, give 8-10 rewards depending on your project’s price point; this will give room to introduce more rewards during the campaign.

Use multiple high-quality images

Ensure you use images with high quality and high resolution during your campaign on your blog post, social networks, and press releases. Also, if any print media are interested in your campaign, they will ask for high-resolution images (at least 300 dpi).

Engage on social media

Creating a strong online presence is essential for a successful campaign. Ensure you create your profile on top social networks like Facebook, Twitter, and Pinterest. Before you launch your campaign, ensure you build your online presence to have a large fan base. Build your profile with the right links, information, and graphics. Brainstorm contest ideas to increase your engagement with winners getting your product or some type of free swag.

Utilize updates and your backers

Create periodic updates. You will not get a list of emails when an individual supports your project. Therefore, you have to use updates as a means to communicate with your audience. Use updates to keep your backers informed when you hit a benchmark, create new rewards and connect backers to your social network. Your backers are your biggest advocates because they are interested in your idea or project. Use them to grow your network on social media and make it easy for them by including short pitches they share on social platforms.

Use press releases

Many Kickstarter projects use this service to drive huge traffics to their campaign. partner with a public relations agency that can create rich contents can distribute well-written press releases during the course of your campaign. You should know that running a successful Kickstarter campaign is an everyday job with supporters coming from all over the world with different questions they need answers to. Ensure you are prepared mentally and physically for the campaign and employ the steps mentioned to increase your possibility of succeeding.

The Best Marketing Company for Kickstarter and Indiegogo

December 27, 2018 in Agency Reviews, Indiegogo Marketing, Kickstarter Marketing

The best marketing company for Kickstarter and Indiegogo

Crowdfunding is all about marketing. Successful crowdfunding efforts are marketed very well. Only on rare occasions, do crowdfunding campaigns become a success without a solid marketing strategy.

Some people choose to handle their marketing strategies themselves. Others hire a professional, or they spend money on a PR campaign.

Choosing The Right Firm
All firms want to help clients raise money for their campaigns. However, they don’t all go about it in the same manner. Therefore you want to compare a few firms. Different companies have different levels of experience.

The firm you hire should be best suited for the type of crowdfunding campaign you’re running. For instance, if the health industry is where your campaign falls under, then hire a firm that has experience with launching and aiding health industry-focused campaigns. Also, choose a firm with a quick turnaround rate, if you want to raise funds as fast as possible.

 

How to Choose the Right Kickstarter Marketing Company

Think about how to compare one firm against the other.

You want the firm you hire to be the best possible fit for the campaign you are running. For example, if your crowdfunding campaign is related to something in the health industry, a firm with experience working in that industry might be an ideal fit. As well, if you’re running a campaign that needs to raise funds quickly, look for a firm that has experience with quick turnaround campaigns.

 

Top Firms Worth Considering

Giovannibe is the best-reviewed Kickstarter specialist on Fiverr. He has 450 5-star reviews with prices starting at $100. His focus is mainly on influencer marketing and Facebook Ads.

GoGoStarters bills itself as a Kickstarter and Indiegogo marketing agency and has been the marketing muscle behind millions of dollars of crowdfunding campaigns, including high-profile products like AIRTIME, Equil Smartpen 2, EcoQube C, LIFX, and KANO DIY Computer. Like some of the other firms, GoGoStarters doesn’t take money upfront.

BoostYourCampaign is a digital marketing, advertising, and public relations agency, with a focus on Indiegogo and Kickstarter campaigns. The firm charges a one-time fee, ranging from $349 to $949 and builds and optimizes crowds around Kickstarter and Indiegogo crowdfunding campaigns. They are in the market since 2010 with a success rate of 97%.

Agency 2.0 is the product of years of experience in marketing, digital media, advocacy, branding, and experiential marketing for online fundraising. You might have heard about this full-service crowdfunding marketing agency through its work behind The Jay DeMerit Story, a documentary chronicling DeMerit’s journey from Sunday park soccer league to the 2010 World Cup.

 

 

 

The 5 Types Of Content You Can Post On Social Media To Boost Your Kickstarter’s Traffic

November 27, 2018 in Kickstarter Marketing, Marketing, Twitter

Getting your content shared on social media will provide a nice traffic boost for your Kickstarter campaign. But what kind of content will get the most shares? Would it be articles? Blog posts? eBooks? Scroll down to find out!

1. Interactive content

Interactive content includes polls and quizzes. People love answering these and then sharing their results with their fans and followers.

If you’re running a crowdfunding campaign for jewelry, you can create a short quiz so your audience can determine what kind of jewelry they are.

Then make it easy for them to share their results on social media. This will help you build your brand and get more people over to your Kickstarter campaign.

2. High-quality images

When posting images on social media, make sure you choose high-quality ones. Try to avoid stock photos if you can.

Using original and authentic images that portray your brand or business in action is always a great idea. It gives your potential leads and customers insight into your brand.

3. Infographics

People love infographics. They are usually visually pleasing and easy enough to understand. People don’t need to read through a few thousand words and get bored in the process. They can just scan your infographic and retain information from it.

4. Captivating videos

Uploading videos to social media is always a great idea. It gives people a clearer picture of who you are and what you can do for them.

Another rising star in many social media platforms is live video. Many social media apps allow its users to record live videos and their fans and followers will receive a notification that they’re running a live video.

If you want to let people know about your latest blog post, don’t be shy. Go live and tell people to visit your Kickstarter campaign!

5. Listicles

Listicles are a list of things that are presented in an article. For example, “The top 10 things to do in London” or “5 things you should add to your bucket list.” Always create an article relevant to your campaign and include plenty of references to it.

People love sharing these types of content because they’re easy enough to read. It’s presented in a way that allows people to easily retain information.

If you add high-quality images to your listicles, people are going to appreciate you even more.

Chances are they’d be more likely to share your listicle with their friends, so don’t forget to add a link to your Kickstarter campaign so people can check you out!

5 Tips To Drive High-Quality Traffic From YouTube

January 6, 2018 in Marketing

YouTube may seem like the kind of place where people only go when they want to be entertained. Say, for instance, they’re bored at home or at work, and they want to watch something funny, then they’ll go to YouTube.

But YouTube is so much more than a funny cat video site! It’s the second biggest search engine right after Google. This means that it can drive significant traffic to your website if you know what to do – and this is exactly what you’ll be learning about in this article!

1. Use custom thumbnails and make it stand out

When you upload a video to YouTube, it will automatically select a thumbnail for you, but it’s not going to be exciting or anything like that. It’s just going to be a screen capture of your video.

If you want your video to stand out from the crowd, then you’re going to create your own thumbnails to make it easy for people to figure out what your video is all about at a single glance.

2. Add calls to action in your videos

You can ask people to visit your website in the first few seconds of your video, in the last few seconds, or maybe even somewhere in the middle. You can also ask people to subscribe to your channel or follow you on social media.

3. Add your website link at the top of your video’s description

Adding your website’s address near the top of the description helps ensure that your viewers are going to see it right away and they can visit it with just one click. They don’t need to click on the ‘Read More’ button just to figure out what your website address is.

4. Include your keyword(s) in the video title

If you want your videos to rank for specific keywords, then you’re going to have to include your keywords in the title. For best results, you’d need to research the best keywords to ensure you’re not targeting extremely competitive keywords.

5. Add your keywords as video tags

You can add a number of video tags to your videos. If you’ve done your keyword research, you should have a list of secondary keywords in addition to your main keyword. The video tags should help YouTube understand what your video is all about so make sure you don’t just put in some random keywords.

6 Ways To Get More Kickstarter Traffic Via Social Media

January 3, 2018 in Kickstarter Marketing, Marketing

Social media traffic is one of the quickest ways to get people over to your Kickstarter campaign.

All you have to do is post on social media and wait for the traffic to come. But, of course, that only applies when you’ve already grown a significant following on social media.

If you’re just starting out, then check out these tips below to find out how you can get more website traffic via social media.

1. Know your audience

The first thing you need to do to get more traffic is figuring out who your audience is and what they want. You want to be able to reach out to people who will actually benefit from your content. When it’s time to promote your latest blog post, they’ll be willing to click on through to your Kickstarter campaign to know more about it!

2. Use high-quality images and graphics

Cover images and graphics are one of the first things people see on social media. The more enticing and attention-grabbing your images or graphics are, the higher the chances people are going to stop scrolling their feeds and follow your post’s call to action.

3. Join relevant groups or communities

You know the saying “birds of the same feather flock together.” When it comes to social media, you want to engage and interact with like-minded people. Add value to the group so that when you promote something, they’ll be more than happy to listen to you.

4. Be consistent with your social media efforts

Engage with your fans and followers. Reach out to them if you can. Don’t do the disappearing act for months at a time and expect people to respond warmly when you get back. Let people know you’re there and you care about them.

5. Address your audience’s pain points

Your audience chose to follow you because they think you can help them with something. Don’t disappoint them. Provide them with plenty of value and address their pain points. They’ll be more than likely to click on through to your Kickstarter campaign to know more about how you can help them.

6. Network with influencers in your niche

Influencers have a huge following on social media. You want to get on their radar. Sooner or later their followers are going to be following your brand as well especially if you demonstrate your credibility.

Kickstarter Landing Page

June 15, 2017 in Kickstarter Marketing, Marketing

Setting Up a Kickstarter Landing Page

The key to success when launching a Kickstarter? A good Pre-launch marketing strategy. In other words, your Kickstarter marketing strategy kicks off before you launch your campaign.

Kickstarter Pre-launch Marketing efforts

Every user hopes their first day on Kickstarter is a success. Being popular is essential; the probability of your campaign being promoted on Kickstarter and listed as a priority on the site is dependent on the number of supporters you get on your first day. This implies that your campaign will be more visible, attract others and gain more support. Before you launch a campaign on Kickstarter, I recommend you consider the following marketing efforts.

Your landing page

Unless you have been completely distracted from the rest of the world like a mad scientist, then there is a possibility you have been creating awareness about your game to people who want to listen. Letting people know about your game before it comes to existence is a nice idea, provided that you can direct your interest towards action. Creating a landing page is the best way to achieve this.

A landing page is a simple site that can help you drive the necessary traffic towards your campaign. The URL should be simple and attractive, something like www.thenameofyourgame.com. Before launching a Kickstarter campaign, your landing page helps promote your campaign through a collection of email addresses. Your landing page should connect users to your Kickstarter page during your campaign. Once your campaign is active, your landing page can serve as your online store.

 What to Include on your Landing Page?

Simplicity matters, keep your page as simple as possible; there is no need to have an inbuilt java flash game on your page. All you need is a single page with an attractive headline, descriptive product text, a call-to-action and a great brand design (very essential).

  1. Use an attractive header that will spike curiosity in your viewers and motivate them to keep scrolling through your page. You can sell your ideas and inform users on what your game can do for them through this platform.
  2. People want to see your game! that’s the primary aim for them coming to your page. Begin your page by informing your audience about your game mechanics: the time required to play, the number of players needed, how to win, and how to play. Ensure your viewers know about all the features included in your game. You can create a good rapport with your viewers by offering a downloadable print and play version of your game.

Getting your visitors involved in building your game through a local playtesting event or a Google Hangouts event is another good way to build a community. Allowing people to participate on time is essential, it keeps them interested and motivated to donate later on. You can make the participation process easier and fun for viewers through polls or a march madness type bracket to choose characters for your game.

Other Website Elements Not to Overlook

See your landing page a pre-launch for your Kickstarter campaign, thus, ensure you include social media buttons, reviews, and events you will be attending on your page to enable people to meet you in persons on your page.

  1. A Call-to-action (CTA) informs your viewers on what you want them to do or what is required of them. Don’t underestimate the power of asking a user to subscribe to updates. Nevertheless, you are better off copying and pasting CTA. You can use ” Enter your email for a chance to win a free game!” but don’t forget to include *will only receive after a successful Kickstarter campaign.

The essence of you creating a landing page at this point is to capture emails, therefore, ensure your “enter email here” box is the first thing users sees when they visit your site. You can decide this feature appear in multiple positions on your site, however, make sure it is visible. Finally, ensure you make it as easy as possible for users to sign up, eliminate every form of stress or barriers such as asking users to provide additional information.

  1. Your website design can create a first impression, it can make people happy or sad, but what it should do is build a good relationship and trust with your viewers.  Have you visited a site that’s old-fashioned? you lose interest and exist quickly for fear of catching a virus. Therefore, building a well-designed page is crucial.

A design that reveals the content (mood and art) of your game or shows what your game is about is vital, it helps viewers recall or identify your project when they see it somewhere else besides your website (for instance, on Kickstarter).

Landing Page Design Elements

Although many websites have information on what a good web design is, I recommend you consider the elements listed below:

  • Simplicity is vital, keep your design as simple as possible. Ensure your site is easy to use and avoid complex navigation by providing all important information on a single sliding page.
  • Your color scheme should be moderate; keep is simple. A simple white background can serve you but have in mind that you cannot select another color.
  • White space can help users stay focused as it highlights content and positions in a beautiful way.

If your game designer cannot come up with vector images for your site, you can hire a professional Kickstarter marketer to create a web page that’s worth your money and builds trust in your viewers.

Advertising on Facebook

May 6, 2017 in Facebook Ads, Kickstarter Marketing, Marketing

Advertising on Facebook when running a Kickstarter campaign.

There is more to Facebook than friends and contacts! Advertising with Facebook is an up-and-coming way to enhance your Kickstarter campaign’s reach. If you’d like to consider advertising with Facebook, here are some tips on how to make it work for you.

1. Determine your demographic

Known variously as your “target market,” “target audience,” “demographic,” and so forth, determining just who it is you’re selling to is a step that shouldn’t be skipped. Facebook actually offers tools for you to research your demographics’ Facebook presence – find out the groups, events, and individual profiles that are relevant to your business.

2. Build your own business community

Facebook is about making connections. Building communities via Facebook is a good way to conglomerate members of your demographic and find new ones. For example, your clients and fans may join one of your groups and invite their friends to join as well. Keep it interesting and lively by holding discussions, virtual events, providing exciting information, and so forth. Another note on community building – remember that this is a feature at the heart of Facebook, so direct sales ads tend not to do as well. The majority of Facebook users are on the site because they want to form relationships, not necessarily because they want to buy something.

3. Facebook resources

Facebook offers guidelines and tools for advertising. Check out www.facebook.com/FacebookAds for details on how Facebook recommends you advertise through them. You can develop your ad through a tool offered at www.facebook.com/advertising, too. You can just begin with an image and a brief tagline or description. Your ad will appear on the right side of those Facebook pages you have targeted.

4. Keywords

It’s a good idea to learn to integrate keywords into your ads. These are words that are gleaned from people’s profile information, and you can use these keywords in your ad to customize it to a particular demographic. In fact, what you find in people’s profiles is key to filtering out who is in your target market and who is not.

5. Set a budget

Setting a budget will help prevent you from experimenting with a lot of different ad techniques, thereby wasting money and time. Your advertising campaign should have a definite budget limit, and your goals need to be clearly defined alongside it. In other words, you need to know just what it is you expect for your advertising dollar.

6. Look at the ads of others

Consider doing some research – click on the ads you see on your Facebook page, and see what they are up to. What kind of ads seem effective? Which ones have an approach that appeals to you? Which ads keep appearing over and over, indicating they have something that’s working for them?

5 Ways To Use Twitter To Drive Traffic To Your Kickstarter

February 9, 2017 in Kickstarter Marketing, Marketing, Twitter

If you don’t use Twitter to promote your Kickstarter campaign, then you’re missing out. Twitter has hundreds of millions of active users who log on to the network every single day. If you’re not on Twitter yet, then it’s best to create an account and get started right away!

Here are five useful tips to use Twitter to your advantage and drive targeted traffic to your Kickstarter campaign:

1. Get people curious about your content

Using clickbait titles may be frowned upon by some people. But if you want to drive traffic to your Kickstarter pre-launch landing page or Kickstarter campaign in general, then you want people to be curious about what it is you’re offering. Don’t leave everything on the table. Instead, try to appear mysterious to hook people in and get them to click on your link!

2. Use #hashtags

You can check out the trending hashtags on Twitter and try to get traffic that way. Or you can use your own hashtags if you prefer. If you can use catchy or funny hashtags, that will be even better as that can potentially encourage new people to follow you.

3. Use @mentions

If you’ve mentioned some influencers in your Kickstarter’s blog post or in a Medium article, then try to look up their Twitter username or handle so you can mention them in your tweet. Reaching out to people this way is a great strategy as their followers will see your tweet too. If your tweets look interesting, they’ll not only click through to your Kickstarter campaign, but they just might end up following you as well.

4. Add graphics or videos to your tweet

Using graphic quotes on Twitter remains popular to this day. People simply love visually-appealing tweets. Other tweets that are getting plenty of love from Twitterverse are those that include videos. So if you want people to visit your Kickstarter, make sure you include either high-quality graphics or a short video in your tweet!

5. Ask people to retweet

Asking people to retweet doesn’t have to be difficult. You don’t have to feel like you’re eating your pride. Come on, this is social media where the name of the game is to engage and interact with people! Don’t be afraid to add a “Please RT” somewhere in your tweet, so your followers know you need help retweeting your awesome content!

The 5 Types Of Content You Can Post On Social Media To Boost Your Website’s Traffic

February 6, 2017 in Marketing, Twitter

Getting your content shared on social media will provide a nice traffic boost for your website. But what kind of content will get the most shares? Would it be articles? Blog posts? eBooks? Scroll down to find out!

1. Interactive content

Interactive content includes polls and quizzes. People love answering these and then sharing their results with their fans and followers.

If you’re selling jewelry on your eCommerce site, you can create a short quiz so your audience can determine what kind of jewelry they are.

Then make it easy for them to share their results on social media. This will help you build your brand and get more people over to your website.

2. High-quality images

When posting images on social media, make sure you choose high-quality ones. Try to avoid stock photos if you can.

Using original and authentic images that portray your brand or business in action is always a great idea. It gives your potential leads and customers insight into your business.

3. Infographics

People love infographics. They are usually visually pleasing and easy enough to understand. People don’t need to read through a few thousand words and get bored in the process. They can just scan your infographic and retain information from it.

4. Captivating videos

Uploading videos to social media is always a great idea. It gives people a clearer picture of who you are and what you can do for them.

Another rising star in many social media platforms is live video. Many social media apps allow its users to record live videos and their fans and followers will receive a notification that they’re running a live video.

If you want to let people know about your latest blog post, don’t be shy. Go live and tell people to visit your site!

5. Listicles

Listicles are a list of things that are presented in an article. For example, “The top 10 things to do in London” or “5 things you should add to your bucket list.”

People love sharing these types of content because they’re easy enough to read. It’s presented in a way that allows people to easily retain information.

If you add high-quality images to your listicles, people are going to appreciate you even more.

Chances are they’d be more likely to share your listicle with their friends, so don’t forget to add a link to your website so people can check you out!